Design
Hidesign
Hidesign is a global leather fashion brand dedicated to craftsmanship, sustainability and innovative design. We are honored to have had the opportunity to create the design for the official website.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 230 230" xmlns="http://www.w3.org/2000/svg"><path d="M 0 0 L 230 0 L 230 230 L 0 230 Z" fill="rgb(229, 171, 144)" height="230px" id="LUj9DIagd" width="230px"/><g d="M 18 66 L 10.723 63.27 C -2.553 29.69 0.055 4.546 0.5 0 C 1.592 41.175 18 66 18 66 Z M 96.602 0 C 96.602 0.004 96.602 0.009 96.602 0.013 C 96.602 0.009 96.602 0.004 96.601 0 Z M 86.307 63.27 L 79.092 65.662 C 79.082 65.662 95.499 41.18 96.602 0.013 C 96.825 4.595 99.646 29.723 86.307 63.27 Z M 48.921 111.926 C 21.267 94.086 12 66.003 12 66.003 C 48.357 80.317 85.5 65.273 85.5 65.503 C 85.5 65.503 76.36 94.086 48.921 111.926 Z" fill="transparent" height="111.92561692222866px" id="lnEOY5kLt" transform="translate(67 59)" width="96.99984918935459px"><path d="M 18 66 L 10.723 63.27 C -2.553 29.69 0.055 4.546 0.5 0 C 1.592 41.175 18 66 18 66 Z M 96.602 0 C 96.602 0.004 96.602 0.009 96.602 0.013 C 96.602 0.009 96.602 0.004 96.601 0 Z M 86.307 63.27 L 79.092 65.662 C 79.082 65.662 95.499 41.18 96.602 0.013 C 96.825 4.595 99.646 29.723 86.307 63.27 Z" fill="rgb(84, 56, 21)" height="66px" id="ldjazrIWg" width="96.99984918935459px"/><path d="M 36.921 46.426 C 9.267 28.586 0 0.503 0 0.503 C 36.357 14.817 73.5 -0.227 73.5 0.003 C 73.5 0.003 64.36 28.586 36.921 46.426 Z" fill="rgb(84, 56, 21)" height="46.425616922228656px" id="f2P4WDz_1" transform="translate(12 65.5)" width="73.5px"/></g></svg>)
Client
Hidesign
Industry
Fashion & Retail
Solution
E-commerce Design
Introduction
Crafting Digital Elegance for Premium Leather Heritage
Hidesign is India's pioneering luxury leather brand, handcrafting premium bags and accessories since 1978. With a heritage of sustainable craftsmanship and artisanal excellence, they needed a digital experience that matched their physical product quality. Our challenge was to translate the tactile luxury of handcrafted leather into an immersive online shopping experience that drives conversions while maintaining brand sophistication.
" GrandWorks brought a fresh, modern edge to our online presence while staying true to Hidesign’s heritage of craftsmanship and luxury. Their design sense, responsiveness, and ability to align with our brand values impressed us deeply. The website reflects our story beautifully and elevates our connection with customers worldwide. "
Ruth Sequeira
Director at Hidesign
The Vision
Luxury leather goods rely heavily on texture, craftsmanship, and material quality—elements traditionally experienced through touch. Hidesign needed an e-commerce platform that could convey premium quality through screens, build trust for high-value purchases, and compete with both luxury brands and fast-fashion alternatives. The design had to appeal to discerning customers while remaining accessible and conversion-focused for broader market reach.
Design System
Key Takeaways
Our comprehensive design system ensures consistency across platforms while our rigorous usability testing validates that the design performs when it matters most. Through user-centered design principles and accessibility-first approach, we delivered a solution that makes advanced safety technology accessible to users of all technical backgrounds, ultimately helping organizations protect their most valuable asset—their people.
