Design
Hidesign
Hidesign is a global leather fashion brand dedicated to craftsmanship, sustainability and innovative design. We are honored to have had the opportunity to create the design for the official website.
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Client
Hidesign
Industry
Fashion & Retail
Solution
E-commerce Design
Introduction
Crafting Digital Elegance for Premium Leather Heritage
Hidesign is India's pioneering luxury leather brand, handcrafting premium bags and accessories since 1978. With a heritage of sustainable craftsmanship and artisanal excellence, they needed a digital experience that matched their physical product quality. Our challenge was to translate the tactile luxury of handcrafted leather into an immersive online shopping experience that drives conversions while maintaining brand sophistication.
" GrandWorks brought a fresh, modern edge to our online presence while staying true to Hidesign’s heritage of craftsmanship and luxury. Their design sense, responsiveness, and ability to align with our brand values impressed us deeply. The website reflects our story beautifully and elevates our connection with customers worldwide. "
Ruth Sequeira
Director at Hidesign
The Vision
Luxury leather goods rely heavily on texture, craftsmanship, and material quality—elements traditionally experienced through touch. Hidesign needed an e-commerce platform that could convey premium quality through screens, build trust for high-value purchases, and compete with both luxury brands and fast-fashion alternatives. The design had to appeal to discerning customers while remaining accessible and conversion-focused for broader market reach.
Comprehensive Design System
Scalable component library with 200+ elements ensuring consistency across touchpoints, featuring elegant typography hierarchy, sophisticated color palette reflecting leather tones, and modular components enabling rapid page creation.
Grid layouts optimized for product discovery with smart filtering, hover effects revealing alternate views, quick-add functionality, and visual indicators for bestsellers and new arrivals maximizing browse-to-click conversion rates.
Product Detail Pages
Immersive product storytelling with multi-angle imagery zoom, leather texture close-ups, size comparison tools, and craftsmanship details that build value perception and reduce purchase hesitation for luxury items.
Frictionless cart design with persistent mini-cart, intelligent upsell suggestions, clear pricing breakdowns, and guest checkout options that reduced abandonment rates while maintaining average order value.
Mobile-First Responsive Design
Touch-optimized interfaces with thumb-friendly navigation, swipeable galleries, simplified checkout flows, and performance optimization ensuring seamless shopping across devices where 70% of luxury browsing occurs.
Design Process
& Methodology
Brand Translation
We studied Hidesign's 45-year heritage to understand their craftsmanship values, analyzed competitor luxury e-commerce experiences, and created mood boards that captured the essence of handcrafted leather in digital form. The design language evolved from their atelier aesthetic—warm, authentic, and timelessly elegant.
Principals
Mix of colors conveys special atmosphare of the website and attracts attention, expression meaning and earns a customer’s loyalty. Also, we built the library of cutomizable UI components.
Authenticity First: Every element reinforces genuine craftsmanship and heritage
Sensory Translation: Visual design that evokes leather's tactile qualities
Confident Simplicity: Clean interfaces that let products shine
Progressive Disclosure: Detailed information available without overwhelming
User Research Insights
Through customer interviews and analytics, we discovered that luxury leather buyers spend 3x longer researching before purchase, prioritize craftsmanship details and material quality, need reassurance about authenticity and value, and expect premium service even in digital channels.
Design System
Key Takeaways
Our comprehensive design system ensures consistency across platforms while our rigorous usability testing validates that the design performs when it matters most. Through user-centered design principles and accessibility-first approach, we delivered a solution that makes advanced safety technology accessible to users of all technical backgrounds, ultimately helping organizations protect their most valuable asset—their people.
