Web Development

LabQuest

LabQuest is the laboratory instrumentation division of Borosil Scientific Limited, offering comprehensive lab equipment solutions under one unified brand. We designed and developed their digital ecosystem including the main e-commerce platform and an educational campaign site, transforming how laboratories discover and procure scientific equipment online.

Client

LabQuest

Solution

Web Development

Industry

Education, Wellness & Retail

Introduction

Modernizing Laboratory
Equipment E-commerce

LabQuest is the laboratory instrumentation division of Borosil Scientific Limited, offering comprehensive lab equipment solutions under one unified brand. We designed and developed their digital ecosystem including the main e-commerce platform and an educational campaign site, transforming how laboratories discover and procure scientific equipment online.

The Context

Laboratory equipment procurement traditionally relies on catalogs, sales representatives, and fragmented supplier relationships. LabQuest needed a digital platform that could showcase their extensive product range while simplifying the research and inquiry process for lab managers, researchers, and procurement teams. Additionally, they wanted to build brand awareness among science students—their future customers—through educational engagement.

Key Features Implemented

Our Approach

We created a dual-platform strategy: a conversion-optimized B2B e-commerce site for immediate business needs and an educational campaign platform to build long-term brand loyalty. Both platforms share a modern design language that positions LabQuest as an innovative leader in scientific equipment.

Modern Product Showcase Design

Created clean, technical aesthetic reflecting scientific precision with high-quality product photography, detailed specifications display, and intuitive categorization system helping users quickly find equipment across multiple laboratory disciplines.

Conversion-Optimized Landing Pages

Developed comprehensive product information architecture with technical specifications, downloadable datasheets, related accessories suggestions, and streamlined inquiry forms capturing qualified leads for the sales team.

Mobile-Responsive Development

Built fully responsive platform recognizing that researchers often browse on tablets in labs, with touch-optimized navigation, readable technical specs on small screens, and mobile-friendly inquiry processes.

"Love for Science" Campaign Site

Launched educational newsletter platform targeting science students with engaging content about experiments and discoveries, registration system offering free experiment kits, and subscription management building future customer database.

CRM & Digital Integration

Connected website inquiries to sales CRM with automated lead routing, integrated social proof through testimonials, and enabled LinkedIn and Instagram connectivity for scientific community engagement and campaign tracking.

Key Features Implemented

Our Approach

We created a dual-platform strategy: a conversion-optimized B2B e-commerce site for immediate business needs and an educational campaign platform to build long-term brand loyalty. Both platforms share a modern design language that positions LabQuest as an innovative leader in scientific equipment.

Modern Product Showcase Design

Created clean, technical aesthetic reflecting scientific precision with high-quality product photography, detailed specifications display, and intuitive categorization system helping users quickly find equipment across multiple laboratory disciplines.

Conversion-Optimized Landing Pages

Developed comprehensive product information architecture with technical specifications, downloadable datasheets, related accessories suggestions, and streamlined inquiry forms capturing qualified leads for the sales team.

Mobile-Responsive Development

Built fully responsive platform recognizing that researchers often browse on tablets in labs, with touch-optimized navigation, readable technical specs on small screens, and mobile-friendly inquiry processes.

"Love for Science" Campaign Site

Launched educational newsletter platform targeting science students with engaging content about experiments and discoveries, registration system offering free experiment kits, and subscription management building future customer database.

CRM & Digital Integration

Connected website inquiries to sales CRM with automated lead routing, integrated social proof through testimonials, and enabled LinkedIn and Instagram connectivity for scientific community engagement and campaign tracking.

Key Features Implemented

Our Approach

We created a dual-platform strategy: a conversion-optimized B2B e-commerce site for immediate business needs and an educational campaign platform to build long-term brand loyalty. Both platforms share a modern design language that positions LabQuest as an innovative leader in scientific equipment.

Modern Product Showcase Design

Created clean, technical aesthetic reflecting scientific precision with high-quality product photography, detailed specifications display, and intuitive categorization system helping users quickly find equipment across multiple laboratory disciplines.

High-Converting
Product Listing Pages

Developed comprehensive product information architecture with technical specifications, downloadable datasheets, related accessories suggestions, and streamlined inquiry forms capturing qualified leads for the sales team.

Mobile-Responsive Development

Built fully responsive platform recognizing that researchers often browse on tablets in labs, with touch-optimized navigation, readable technical specs on small screens, and mobile-friendly inquiry processes.

Streamlined Shopping
Cart Experience

Launched educational newsletter platform targeting science students with engaging content about experiments and discoveries, registration system offering free experiment kits, and subscription management building future customer database.

CRM & Digital Integration

Connected website inquiries to sales CRM with automated lead routing, integrated social proof through testimonials, and enabled LinkedIn and Instagram connectivity for scientific community engagement and campaign tracking.

Key Takeaways

The LabQuest project showcases our ability to create comprehensive digital solutions for specialized B2B markets. We successfully balanced technical product presentation with user-friendly navigation, making complex laboratory equipment accessible to diverse audiences. The dual-platform approach—combining immediate business needs with long-term brand building—demonstrates strategic thinking beyond typical web development. Our integration expertise connected multiple systems into a cohesive ecosystem, from CRM to social media, creating operational efficiency for the LabQuest team while building meaningful connections with both current customers and future scientists.

Ready to Transform Your Business?

Ready to Transform Your Business?

Ready to Transform
Your Business?

Let's discuss how we can create a custom e-commerce solution that drives growth for your business.

Let's discuss how we can create a custom e-commerce solution that drives growth for your business.

Let's discuss how we can create a custom e-commerce solution that drives growth for your business.