Web Development
LabQuest
LabQuest is the laboratory instrumentation division of Borosil Scientific Limited, offering comprehensive lab equipment solutions under one unified brand. We designed and developed their digital ecosystem including the main e-commerce platform and an educational campaign site, transforming how laboratories discover and procure scientific equipment online.
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Client
LabQuest
Solution
Web Development
Industry
Education, Wellness & Retail
Introduction
Modernizing Laboratory
Equipment E-commerce
LabQuest is the laboratory instrumentation division of Borosil Scientific Limited, offering comprehensive lab equipment solutions under one unified brand. We designed and developed their digital ecosystem including the main e-commerce platform and an educational campaign site, transforming how laboratories discover and procure scientific equipment online.
The Context
Laboratory equipment procurement traditionally relies on catalogs, sales representatives, and fragmented supplier relationships. LabQuest needed a digital platform that could showcase their extensive product range while simplifying the research and inquiry process for lab managers, researchers, and procurement teams. Additionally, they wanted to build brand awareness among science students—their future customers—through educational engagement.
Modern Product Showcase Design
Created clean, technical aesthetic reflecting scientific precision with high-quality product photography, detailed specifications display, and intuitive categorization system helping users quickly find equipment across multiple laboratory disciplines.
Developed comprehensive product information architecture with technical specifications, downloadable datasheets, related accessories suggestions, and streamlined inquiry forms capturing qualified leads for the sales team.
Mobile-Responsive Development
Built fully responsive platform recognizing that researchers often browse on tablets in labs, with touch-optimized navigation, readable technical specs on small screens, and mobile-friendly inquiry processes.
Launched educational newsletter platform targeting science students with engaging content about experiments and discoveries, registration system offering free experiment kits, and subscription management building future customer database.
CRM & Digital Integration
Connected website inquiries to sales CRM with automated lead routing, integrated social proof through testimonials, and enabled LinkedIn and Instagram connectivity for scientific community engagement and campaign tracking.
Key Takeaways
The LabQuest project showcases our ability to create comprehensive digital solutions for specialized B2B markets. We successfully balanced technical product presentation with user-friendly navigation, making complex laboratory equipment accessible to diverse audiences. The dual-platform approach—combining immediate business needs with long-term brand building—demonstrates strategic thinking beyond typical web development. Our integration expertise connected multiple systems into a cohesive ecosystem, from CRM to social media, creating operational efficiency for the LabQuest team while building meaningful connections with both current customers and future scientists.
