DESIGN & development
LinqHaul
Enterprise logistics platform for mining and manufacturing industries. We designed and developed their WordPress website with industry-specific product pages, content hub, and lead generation system, plus redesigned their mobile app and dashboard interfaces for improved operational efficiency.
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Client
LinqHaul
Solution
Design & Dev
Industry
Logistics Technology
Introduction
Digital Transformation for Industrial Logistics Platform
LinqHaul is an enterprise logistics platform specializing in heavy industry supply chain management for mining and manufacturing sectors. When we partnered with them, they needed a digital presence that could communicate complex logistics solutions to enterprise clients while showcasing their technology's capability to transform traditional supply chain operations. We designed and developed their complete digital ecosystem, from marketing website to product interfaces.
The Context
Industrial logistics companies face unique challenges in communicating technical capabilities to diverse stakeholders—from C-suite executives to operations managers. LinqHaul needed a website that could effectively demonstrate their platform's value for mining operations, manufacturing supply chains, and heavy transport management. Additionally, their existing app and dashboard interfaces required modernization to improve user adoption and operational efficiency for their enterprise clients.
Design Process
& Methodology
We conducted stakeholder interviews to understand the complexity of industrial logistics, analyzed competitor platforms in the B2B space, and mapped user journeys for different buyer personas. Our research revealed that trust and credibility were paramount for enterprise buyers, requiring a design that balanced innovation with reliability.
The design language combines industrial strength with technological sophistication. We used a color palette inspired by mining and manufacturing—deep blues, steel grays, and accent oranges that convey both safety and innovation. Typography choices balance professionalism with approachability, while custom icons simplify complex logistics concepts.
For the website, we implemented progressive disclosure, revealing technical details as users show interest. The app and dashboard designs follow a task-oriented approach, prioritizing actions that drivers and managers perform most frequently while hiding complexity behind intelligent defaults.
"Grandworks did an excellent job redesigning our website and application interfaces. They delivered a clean, professional design system that works well across all platforms. The team was responsive, met all deadlines, and the WordPress site they built is easy for us to manage. We're happy with the results."
LinkHaul
Product Team
Key Takeaways
The LinqHaul project demonstrates our expertise in creating B2B platforms that effectively communicate complex technical solutions to enterprise audiences. We successfully translated industrial logistics operations into intuitive digital experiences across web and mobile platforms. Our design system approach ensured consistency while allowing flexibility for different user contexts—from executive decision-makers browsing the website to drivers using the mobile app in the field. The WordPress foundation we built provided LinqHaul with a scalable platform that supported their growth and eventual pivot to AI-powered services, proving the adaptability of our solutions.
