Brand Identity
Molnett
Molnett provides instant preview environments and ephemeral testing infrastructure for development teams, eliminating staging bottlenecks and accelerating deployment cycles. We created their complete brand identity system that reflects their developer-focused, efficiency-driven mission to modernize cloud testing workflows.
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Client
Molnett
Solution
Branding
Industry
Cloud Infrastructure
Introduction
As a new player in the competitive cloud infrastructure space, Molnett needed a distinctive brand identity that would resonate with developers while differentiating from established platforms. The brand had to communicate technical sophistication, reliability, and the speed advantage their ephemeral environments provide, while remaining approachable for development teams of all sizes.
Brand Guide
Logomark
T’s forming a strong and secure framework. The double “T” not only symbolizes the initials of your platform but also represents the robust and reliable nature of the brand.
The double T’s, as connected blocks or lines that overlap or interlock, symbolize the seamless security your platform offers. These overlapping elements evoke feelings of protection and reliability.
Brandmark Details
Brandmark Safe Space
Always keep the double "TT" space on either sides of the brand mark to ensure that there is enough breathing room for the brand to stand out and be bold.
Primary
Brand Colours
Our secondary colours consists of two colours. We use these colours for text and highlight single words + iconography.
Purple - To be used headlines and titles - Underline and other graphic elements.
Smoke - On all text and other communication.
White
#ffffff
C:0 M:0 Y:0 K:0
R:256 G:256 B:256
Orange
#FF5E00
C:0 M:78 Y:100 K:0
R:256 G:94 B:0
Purple
#612ebe
C:76 M:80 Y:0 K:0
R:96 G:38 B:255
Smoke
#676977
C:62 M:53 Y:41 K:14
R:103 G:106 B:118
Secondary
Colour Palette
Our secondary colours consists of two colours. We use these colours for text and highlight single words + iconography.
Purple - To be used headlines and titles - Underline and other graphic elements.
Smoke - On all text and other communication.
Lilac
#D8C5F3
C:14 M:23 Y:0 K:0
R:216 G:197 B:244
Haze
#E9E4F2
C:7 M:9 Y:0 K:0
R:233 G:248 B:242
Mist
#EEF0FE
C:5 M: 4 Y:0 K:0
R:238 G:240 B:254
Color Pallet Overview
Purple
#612ebe
Orange
#FF5E00
Lilac
Haze
#E9E4F2
Mist
#EEF0FE
Smoke
#676977
Graphic Pattern
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Graphic Iconography
Our graphic iconography uses a thin, line style design that maintains a clean and minimal look.
Typography
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489.247 376.444 L 486.909 376.444 L 486.909 374.477 L 486.636 374.477 C 486.158 375.365 484.995 376.759 482.18 376.759 C 479.146 376.759 477.123 375.078 477.123 371.881 L 477.123 362.521 L 479.528 362.521 L 479.528 371.717 C 479.528 373.903 480.827 374.873 482.754 374.873 C 484.941 374.873 486.841 373.452 486.841 370.556 L 486.841 362.521 L 489.247 362.521 Z M 459.741 369.271 C 459.741 364.571 462.516 362.208 466.111 362.208 C 468.666 362.208 470.005 363.369 470.634 364.38 L 470.908 364.38 L 470.908 362.522 L 473.245 362.522 L 473.245 375.898 C 473.245 379.928 471.127 382.238 466.698 382.238 C 462.365 382.238 460.342 380.038 460.11 377.688 L 460.11 377.278 L 462.338 377.278 C 462.475 378.918 463.691 380.407 466.657 380.407 C 469.637 380.407 470.84 378.877 470.84 375.993 L 470.84 374.245 L 470.566 374.245 C 469.896 375.242 468.598 376.321 466.111 376.321 C 462.516 376.321 459.741 373.972 459.741 369.271 Z M 462.174 369.271 C 462.174 372.605 463.937 374.436 466.547 374.436 C 469.158 374.436 470.921 372.605 470.921 369.271 C 470.921 365.938 469.158 364.107 466.547 364.107 C 463.937 364.107 462.174 365.938 462.174 369.271 Z M 444.391 369.476 C 444.391 364.749 446.974 362.193 451.061 362.193 C 455.175 362.193 457.403 364.776 457.403 368.875 L 457.403 369.996 L 446.728 369.996 C 446.783 373.056 448.382 374.955 451.061 374.955 C 453.603 374.955 454.738 373.425 454.957 372.086 L 457.102 372.086 L 457.102 372.496 C 456.801 374.204 455.243 376.772 451.074 376.772 C 446.988 376.772 444.391 374.217 444.391 369.476 Z M 446.769 368.246 L 455.093 368.246 C 455.066 365.705 453.726 364.011 451.047 364.011 C 448.423 364.011 446.96 365.733 446.769 368.246 Z M 434.395 368.11 L 429.405 368.11 L 429.405 376.444 L 426.904 376.444 L 426.904 356.77 L 435.761 356.77 C 439.369 356.77 442.116 358.56 442.116 362.112 C 442.116 364.885 440.586 366.416 438.413 366.976 L 438.413 367.249 C 440.491 367.754 441.092 369.012 441.337 371.28 L 441.556 373.371 C 441.706 374.6 441.912 375.324 442.363 376.034 L 442.363 376.444 L 439.807 376.444 C 439.424 375.665 439.205 374.901 439.083 373.562 L 438.918 371.635 C 438.699 369.108 437.647 368.11 434.395 368.11 Z M 429.405 358.764 L 429.405 366.115 L 435.501 366.115 C 437.989 366.115 439.656 364.94 439.656 362.44 C 439.656 359.953 437.989 358.764 435.501 358.764 Z M 501.941 398.401 L 505.03 398.401 L 505.03 400.082 L 505.303 400.082 C 505.877 399.166 506.97 398.1 509.417 398.1 C 511.782 398.1 512.944 399.275 513.367 400.369 L 513.641 400.369 C 514.311 399.289 515.582 398.1 518.124 398.1 C 520.789 398.1 522.935 399.603 522.935 402.855 L 522.935 412.515 L 519.723 412.515 L 519.723 403.088 C 519.723 401.503 518.821 400.546 517.208 400.546 C 515.363 400.546 514.037 401.666 514.037 404.112 L 514.037 412.515 L 510.839 412.515 L 510.839 403.088 C 510.839 401.503 509.964 400.546 508.337 400.546 C 506.465 400.546 505.153 401.666 505.153 404.112 L 505.153 412.515 L 501.941 412.515 Z M 498.342 412.515 L 495.226 412.515 L 495.226 410.697 L 494.953 410.697 C 494.474 411.517 493.313 412.815 490.62 412.815 C 487.49 412.815 485.453 411.066 485.453 407.774 L 485.453 398.401 L 488.692 398.401 L 488.692 407.582 C 488.692 409.482 489.814 410.37 491.508 410.37 C 493.435 410.37 495.103 409.195 495.103 406.544 L 495.103 398.401 L 498.342 398.401 Z M 478.688 392.854 L 481.968 392.854 L 481.968 396.023 L 478.688 396.023 Z M 478.715 398.401 L 481.955 398.401 L 481.955 412.515 L 478.715 412.515 Z M 475.096 412.515 L 471.98 412.515 L 471.98 410.725 L 471.706 410.725 C 471.078 411.791 469.724 412.815 467.21 412.815 C 463.615 412.815 460.758 410.397 460.758 405.451 C 460.758 400.505 463.615 398.1 467.21 398.1 C 469.724 398.1 470.995 399.139 471.597 400.027 L 471.87 400.027 L 471.87 392.84 L 475.096 392.84 Z M 471.993 405.451 C 471.993 402.267 470.394 400.546 468.015 400.546 C 465.624 400.546 464.025 402.267 464.025 405.451 C 464.025 408.648 465.624 410.37 468.015 410.37 C 470.394 410.37 471.993 408.648 471.993 405.451 Z M 445.088 405.451 C 445.088 400.588 447.808 398.073 452.058 398.073 C 456.295 398.073 458.688 400.642 458.688 404.891 L 458.688 406.244 L 448.19 406.244 C 448.245 408.812 449.626 410.507 452.045 410.507 C 454.382 410.507 455.352 409.168 455.557 408.034 L 458.4 408.034 L 458.4 408.443 C 458.045 410.288 456.391 412.843 452.086 412.843 C 447.821 412.843 445.088 410.315 445.088 405.451 Z M 448.231 404.017 L 455.626 404.017 C 455.598 401.885 454.451 400.382 452.031 400.382 C 449.652 400.382 448.409 401.927 448.231 404.017 Z M 420.951 392.84 L 425.393 392.84 L 431.339 408.115 L 431.612 408.115 L 437.571 392.84 L 442 392.84 L 442 412.515 L 438.87 412.515 L 438.87 397.909 L 438.597 397.909 L 432.897 412.515 L 430.067 412.515 L 424.368 397.909 L 424.095 397.909 L 424.095 412.515 L 420.951 412.515 Z M 523 449.678 L 519.146 449.678 L 519.146 448.052 L 518.872 448.052 C 518.243 449.077 516.932 449.966 514.526 449.966 C 510.958 449.966 508.006 447.602 508.006 442.532 C 508.006 437.464 510.958 435.1 514.526 435.1 C 516.932 435.1 518.134 435.988 518.694 436.767 L 518.968 436.767 L 518.968 430.003 L 523 430.003 Z M 519.146 442.532 C 519.146 439.595 517.752 438.065 515.605 438.065 C 513.474 438.065 512.066 439.595 512.066 442.532 C 512.066 445.47 513.474 446.986 515.605 446.986 C 517.752 446.986 519.146 445.47 519.146 442.532 Z M 501.482 430.003 L 505.501 430.003 L 505.501 449.678 L 501.482 449.678 Z M 483.579 442.533 C 483.579 437.586 486.833 435.045 491.261 435.045 C 495.689 435.045 498.956 437.586 498.956 442.533 C 498.956 447.465 495.689 450.006 491.261 450.006 C 486.833 450.006 483.579 447.465 483.579 442.533 Z M 487.653 442.533 C 487.653 445.511 489.074 447.082 491.261 447.082 C 493.461 447.082 494.883 445.511 494.883 442.533 C 494.883 439.554 493.461 437.983 491.261 437.983 C 489.074 437.983 487.653 439.554 487.653 442.533 Z M 465.821 430.003 L 475.17 430.003 C 478.82 430.003 481.444 431.67 481.444 434.949 C 481.444 438.146 479.243 439.062 478.163 439.335 L 478.163 439.609 C 479.448 439.868 482.031 440.92 482.031 444.254 C 482.031 447.793 479.312 449.678 475.458 449.678 L 465.821 449.678 Z M 470.031 433.037 L 470.031 438.174 L 474.295 438.174 C 476.086 438.174 477.357 437.368 477.343 435.605 C 477.343 433.843 476.072 433.037 474.295 433.037 Z M 470.031 441.207 L 470.031 446.645 L 474.637 446.645 C 476.496 446.645 477.904 445.825 477.904 443.954 C 477.904 442.068 476.496 441.207 474.637 441.207 Z M 122.553 71.427 L 125.353 71.427 L 125.353 67.449 L 128.68 67.449 L 128.68 71.428 L 131.892 71.428 L 131.892 73.744 L 128.68 73.744 L 128.68 82.454 C 128.68 83.236 129.064 83.662 129.888 83.662 L 131.807 83.662 L 131.807 86.106 L 129.106 86.106 C 126.746 86.106 125.353 84.885 125.353 82.554 L 125.353 73.744 L 122.553 73.744 Z M 106.791 71.428 L 110.231 71.428 L 113.87 76.402 L 114.154 76.402 L 117.779 71.428 L 121.191 71.428 L 121.191 71.854 L 116.073 78.647 L 121.433 85.68 L 121.433 86.107 L 117.978 86.107 L 114.112 80.877 L 113.827 80.877 L 109.975 86.107 L 106.549 86.107 L 106.549 85.68 L 111.908 78.647 L 106.791 71.854 Z M 91.651 78.76 C 91.651 73.702 94.48 71.087 98.901 71.087 C 103.307 71.087 105.795 73.758 105.795 78.177 L 105.795 79.585 L 94.878 79.585 C 94.935 82.256 96.371 84.018 98.887 84.018 C 101.318 84.018 102.327 82.625 102.54 81.446 L 105.497 81.446 L 105.497 81.872 C 105.127 83.79 103.407 86.447 98.93 86.447 C 94.495 86.447 91.651 83.819 91.651 78.76 Z M 94.921 77.268 L 102.611 77.268 C 102.583 75.051 101.388 73.488 98.872 73.488 C 96.399 73.488 95.106 75.094 94.921 77.268 Z M 75.646 65.645 L 93.429 65.645 L 93.429 68.33 L 86.293 68.33 L 86.293 86.106 L 82.782 86.106 L 82.782 68.33 L 75.646 68.33 Z M 52.962 71.428 L 56.288 71.428 L 60.339 82.782 L 60.624 82.782 L 64.675 71.428 L 67.959 71.428 L 67.959 71.854 L 61.462 88.55 C 60.453 91.165 59.188 91.79 56.445 91.79 L 54.668 91.79 L 54.668 89.29 L 56.004 89.29 C 57.326 89.29 57.724 89.076 58.207 87.982 L 58.733 86.717 L 52.962 71.854 Z M 50.619 86.106 L 47.378 86.106 L 47.378 84.245 L 47.094 84.245 C 46.44 85.353 45.032 86.419 42.417 86.419 C 38.679 86.419 35.708 83.904 35.708 78.76 C 35.708 73.616 38.679 71.115 42.417 71.115 C 45.032 71.115 46.355 72.195 46.98 73.119 L 47.265 73.119 L 47.265 65.645 L 50.619 65.645 Z M 47.392 78.76 C 47.392 75.449 45.73 73.659 43.256 73.659 C 40.768 73.659 39.105 75.449 39.105 78.76 C 39.105 82.085 40.768 83.875 43.256 83.875 C 45.73 83.875 47.393 82.085 47.393 78.76 Z M 18.3 78.76 C 18.3 73.758 21.455 71.087 25.933 71.087 C 30.397 71.087 33.553 73.758 33.553 78.76 C 33.553 83.776 30.397 86.447 25.933 86.447 C 21.456 86.447 18.3 83.776 18.3 78.76 Z M 21.712 78.76 C 21.712 82.142 23.389 83.947 25.933 83.947 C 28.463 83.947 30.141 82.142 30.141 78.76 C 30.141 75.392 28.463 73.588 25.933 73.588 C 23.388 73.588 21.712 75.392 21.712 78.76 Z M 0 65.645 L 9.282 65.645 C 13.007 65.645 15.721 67.407 15.721 70.817 C 15.721 74.099 13.49 75.094 12.339 75.378 L 12.339 75.662 C 13.717 75.932 16.347 77.012 16.347 80.508 C 16.347 84.173 13.518 86.106 9.609 86.106 L 0 86.106 Z M 3.525 68.259 L 3.525 74.398 L 8.615 74.398 C 10.718 74.398 12.31 73.46 12.282 71.328 C 12.282 69.211 10.69 68.259 8.614 68.259 Z M 3.525 77.012 L 3.525 83.492 L 8.984 83.492 C 11.202 83.492 12.893 82.497 12.893 80.266 C 12.893 78.035 11.202 77.012 8.984 77.012 Z" fill="rgb(255, 94, 0)" height="451.99999377184383px" id="vOkzqtc9_" transform="translate(50 50)" width="522.9999960311393px"/></svg>)
Key Takeaways
The Molnett project demonstrates our ability to create sophisticated brand identities for technical audiences. We successfully translated complex cloud infrastructure concepts into a visual language that resonates with developers while maintaining professional credibility. The comprehensive brand system provides Molnett with a strong foundation for growth, ensuring consistent brand expression across all touchpoints from terminal interfaces to marketing campaigns.
